Is your website new?
Are you promoting a new product or service you haven’t offered before? Is your industry competitive? If you answered “yes” to one or more of these questions, then online advertising campaigns may be the right solution for you.
As the primary way to advertise on the internet, pay-per-click (PPC) campaigns are the ads you see featured on Google, Bing or Yahoo in your search results. PPC campaigns allow you to craft ads specific to a particular set of keyword phrases that you define. This allows you to promote your website directly to users interested in your product or service.
Campaigns work on a bidding process model, you only pay for clicks to your site. The bidding process model allows you to set the amount you want to spend on each keyword, per month, giving you complete control over how much to invest in your advertising budget. In addition, you can create image ads that are targeted to mobile users and affiliate partners, giving your website even greater exposure.