IT’S ALL ABOUT DESIGN, CONTENT AND FUNCTION
Today, more than ever, search engine optimization (SEO) relies on user engagement. Gone are the days when web developers could insert meta tag keywords, title tags and descriptions and wait for rankings to appear. Today’s search engines are actively ranking web sites based on user interaction. This means that social media is a key factor in augmenting your organization’s web site to achieve the best search engine results page (SERP).
YOU MIGHT ASK, ’HOW DO I DO THAT?’
It’s important for company owners and employees to be active participants in your search engine marketing efforts. Engaging visitors is essential; therefore, each page of your web site needs to be unique, compelling, and interesting enough to encourage visitors to share the page with others.
A well-optimized web site will have an active blog, where visitors can comment and engage with your customers in a way that can be quickly and easily shared on social media web sites. At every opportunity, companies need to interact with these engaged customers, employing Facebook, LinkedIn, and Twitter, to share news and information that is useful to your customers. Companies should also be actively monitoring reviews through review sites, such as Yelp and Google Reviews. Timely and accurate responses to comments, both positive and negative, will go a long way toward reinforcing your credibility in the eyes of the viewer.
We offer you the benefit of professional writers experienced in crafting grammatically correct content that is unique, compelling, and targeted to the specific keywords a visitor may search for when looking for a company’s product or services. Combined with strong technical support and analytics, this means a harder working web site for you.