Step I is the information-gathering and assessment phase of the process. This phase includes:

• A discussion about the particular terms that potential customers may search when researching your services.
• A review of existing keywords and descriptions (if available) and generating overture results of these terms.
• Review the websites of similar industries and competitors to review competing keywords and phrases.
• Determine which keywords and phrases are most important for your website.

This is where the keywords/phrases defined are flowed into the site. In particular content is reviewed for existing keywords/phrases and incorporated as appropriate into the page content. In addition, page descriptions are created and programmed into each page of the site as appropriate. Title descriptions are added that incorporate the keyword/phrases defined in step 1.

Site validation basically refers to using a program or an online service to check whether existing web pages are free of errors. In particular, an HTML validator checks to make sure the HTML code on your web page complies with today's standards set by the W3 Consortium (the organization that issues the HTML standards). There are various types of validators - some check only for errors, others also make suggestions about your code, telling you when a certain way of writing things might lead to (say) unexpected results.

Over the course of the lifetime of a website, new technologies emerge and backend programming changes occur that can render a website outdated. Validating existing pages can ensure that code generated years ago is cleaned up and conformed to today's standard. Depending on the original website structure, recommendations may be made for a site re-design if the pages are outdated or structured badly from the original programmers.

Why validate?
When there are errors in a web page, browsers typically try to compensate in different ways. Hence some browsers may ignore the broken elements while others make assumptions about what the web programmer was trying to achieve. The problem is that when search engines obtain your page and try to parse them for keywords, they will also have to make certain decisions about what to do with the errors. Like browsers, different search engines will probably make different decisions about those errors in the page, resulting in certain parts of your web page (or perhaps even the entire page if your error is early in the page) not being indexed by search engines. The safest way, it is held, is to make sure that your web page validates error-free. That way, there is no dispute about which part of your page should be scanned for keywords and the like.

Registering your website for inclusion in top search engines through manual submission is a good way to increase your exposure online. Automated submission might be a good starting point, but is rarely as effective as doing a submission manually. Support Unlimited will hand submit your site to Google, MSN and Yahoo for optimum results of natural rankings of your website for these search engines. In addition, contact Support Unlimited to setup and maintain pay-per-click campaigns to get maximum results in search engines.