Phase I is the information-gathering and assessment phase of the process. This phase includes:

• A thorough review of your current website (if applicable)
  
  
• A discussion about your goals, ideas, and plans for the website
  
  
• Review of your business and marketing plans
  
  
• A review of existing marketing materials and a discussion on where the graphics currently reside
  
  
• Discussion on various hosting options including the registration of the domain name on first generation websites and your current email hosting requirements
  
  
• Review the websites of your competitors including identifying likes, dislikes and special features available on those websites
  
  
• Review your existing business processes to determine if any should be automated onto the website (i.e., requesting estimates online, scheduling appointments online, providing feedback online)
  
  
• The development of a website map – what information will be available online and how each piece will be connected with the others (the general navigation). Generally website maps provide detail anywhere from 2-6 levels deep from the homepage

During Phase II, Support Unlimited works with a content writer selected to create content for the website based on the web site map developed in Phase I. During the content development phase, it is critical to incorporate overture keywords, marketing messages and information that appeals to the target audience to gain the attention of the website visitor and the search engines (Google, Yahoo and MSN).

Support Unlimited ensures that the content flows naturally; the navigation is easy to follow in conjunction with the content written and is easy to scan from the visitor’s perspective. By working with the content writer from this phase, Support Unlimited ensures the content follows these guidelines to maximize the potential of the web site, both in the search engines and the visitor's experience on the web site.

Creative concept development can flow at the same juncture as the content development phase. Support Unlimited either can develop a concept for you based on current corporate/marketing identity or work with a creative agency/director to create a visual layout for the website design.

To ensure that the website technical development flows naturally into the next phase it is important to work with a creative agency that understands the concepts involved in creating a website design. Support Unlimited has extensive experience creating custom website designs, feel free to browse our online portfolio for some examples of websites designed by Support Unlimited.

This phase encompasses all technical programming and application development and can also include the process of system integration. During this part of the process, HTML templates are developed as well as the coding of all individual pages of the site if necessary. All other custom programming and special application development happens here and can include databases, e-commerce applications, content management tools, administrative tools, etc.

Support Unlimited tests the site to ensure it functions properly - - that all links work, and that the site is easy to navigate from an end-user’s perspective. During the testing phase, a select audience (usually internal, and sometimes a few hand-picked external audience members) are selected to view the site, test its functionality, and provide feedback.  Once all content, links, graphics, applications, and multimedia elements are approved, the site is ready for public launch.

Support Unlimited ensures the website is easily viewable from various different Internet browsers and versions (Internet Explorer, FireFox, Safari, Chrome, etc.) as well as on various sized screens and a variety of platforms, ie PC, Mac and Linux.

When all revisions and testing are complete, the site is ready to be launched!  Support Unlimited ensures that the new website is scannable to all major search engines and prepares the site for ongoing search engine optimization.  It is critical that a marketing strategy is in place to promote and communicate the newly launched website.   The communications should be created to encourage clients or customers to visit the new website, and should highlight the features and benefits available to them. 

Ongoing maintenance and other benefits provided by Support Unlimited include:

Website Hosting and Email Services

• Monthly hosting – “housing” the site and the email functionality tied to the site on a Support Unlimited server - - ensuring the site remains available to end-users seven days a week, 24 hours a day
  
  
• Website Maintenance – Information on the site needs periodic updating to accurately reflect Hite, Fanning & Honeyman’s services – Support Unlimited can provide regular maintenance of these updates to ensure the site remains current.
  
  
• Pay-Per-Click Campaign Management – Support Unlimited offers campaign management for our clients that are interested in a deeper level of search engine marketing for the major search engines such as Yahoo, Google and MSN.
  
  
• Social Media – Support Unlimited also offers management of social media networks such as Facebook, LinkedIn and Twitter for those clients that are interested in augmenting their marketing strategies through the use of social media.