Spending hours on Facebook reading posts about everything from what your friends are having for dinner to the latest gadget that I have to have, is what seems to flood the wall posts on Facebook. However, social media is not that much different than traditional word-of-mouth advertising. When someone needs something, they will reach out and ask their friends, only now they are doing this more widespread, rather than individually over coffee. They can connect with all their friends at once to ask a question, something you don’t have when meeting for a cup of coffee.
Recently, a friend posted ‘What is the best product to use to remove stains from your tub or toilet?” Overwhelming responses ensued from everything to natural remedies to popular household products. (“The Works” was the lead contender in case you are wondering). I know I will now try that product, despite having had my own favorite previously. The ability to get others talking about your product or service is what social media for business is all about. Even better, your customers become advocates for your product or service, telling others how great you are at what you do or what is the best aspects of your product. By utilizing this technology, you now have a network of people promoting your product or service with a limited investment in time or money.
In addition, social media is quickly becoming a significant factor in your SEO rankings. Engaging and actively participating in social media is a key part of your overall internet marketing plan. Google’s algorithms have been changing in recent years to include social media as part of the overall factors considered in your ranking score. While having good, relevant content is paramount, a lack of social media engagement can harm your rankings.
With the plethora of social media platforms available, it is easy to get overwhelmed in determining which outlets are appropriate for your business and which platforms will help gain customers and increase revenue. We’re here to help you choose and utilize tools available to streamline your engagement, allowing you to do less for more. We help our customers with setting up profiles, and linking content from your website to your social media platforms. Don’t have the time or the inclination to engage in social media? Then let us handle it for you, we can ghost write articles for your blog, post relevant content, events or anything else that will generate traffic to your website. All without you doing anything.