Electronic Communications

E-COMMUNICATIONS; DELIVER YOUR MESSAGES ELECTRONICALLY

Have you considered as you were subscribing to an e-newsletter, how many emails you might be adding to the never-ending list of emails you are committing yourself to read? Take a moment to pause and reflect on how your subscribers might be considering that thought as well. In that moment, think of the old adage, ‘Knowledge is Power’. Can we really learn too much? Isn’t a couple of minutes out of the day worth learning something you may not have known before? Your electronic communications should be crafted keeping this thought in mind.

Share your knowledge through electronic communications. Give your subscribers something to learn for a successful e-communications campaign.

ELECTRONIC COMMUNICATIONS TIPS

Keep it Simple

Keep the content simple and concise, remember all of us are busy and long-winded e-communications, no matter how good the content is will just not get read.

Use Headings

Use bold headings to identify key points in the content. Bold headings also break up the content and allow the user to quickly scan through and determine what areas are going to interest them most.

Presentation Matters!

Ensure your e-communication is well laid out, visually pleasing and easy to read. Utilize white space effectively and use images to enhance your message.

Use Great Subject Lines

Great subject lines get read! Use short, catchy phrases that will capture the readers attention. Avoid using all caps, symbols or any ‘spam’ triggering keywords, to prevent your communication from ending up in the spam filter.

RESOURCES

The following websites feature easy-to-use platforms for delivering your electronic communications. We can help you design, import and setup your e-communications to use any of these tools, or create a custom solution for a more ‘hands-off’ approach.

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